Apple AirTags Unboxing & Demo!
AirTags and the new "Precision Finding" in action.

dbrand AirTags:

MKBHD Merch:

Tech I'm using right now:

Intro Track:
Playlist of MKBHD Intro music:

AirTags provided by Apple for review.


  • Saint Gabriel
    Saint Gabriel

    What's stopping people from removing the battery and just taking your stuff?

  • Elìa1995

    OMG Spider-Man has been using these little Apple devices since the 60s!!!

  • Alice

    Do you think you could use these to find your car in a parking lot? Or would it be too far?

  • Timothy Felder
    Timothy Felder

    I just realized I can use that in the construction field as a measuring device.

  • Aman Bhargava
    Aman Bhargava

    Your videos always amazing👍😍🤩

  • Aman Bhargava
    Aman Bhargava


  • Luke Missirian-Parise
    Luke Missirian-Parise

    1:24 We all wish that in that $29 box was an AirPod so we could all buy 2 of them lol

  • Mat Mirza
    Mat Mirza

    Now Eminem won't lose himself ever again.

    • Nolan Anderson
      Nolan Anderson

      Underrated comment

  • GTA Garage
    GTA Garage

    10:11 not a great idea if someone on the train decides to steal the bag you have forgotten

  • Patience Bristol
    Patience Bristol

    what if I decide to airtag my e-bike? then any thief with an iphone would know they're being tracked with my bike. I'd have to be stupid quick to get the bike back before they find the airtag in there and dump it. this is something I actually plan on using an airtag for too.

  • Night Rise
    Night Rise

    It’ll be awkward if what you lose is your phone

  • Grace Fahmie
    Grace Fahmie

    You keep calling it an AirPod

  • Bush Bumkin
    Bush Bumkin

    Today apple knows your house blueprint too

  • Isaac Kyaga
    Isaac Kyaga

    I have an AirTag for my keys 🔑 and I like it very much

  • SmokedHam

    The only problem I see with the security feature is when someone steals whatever your AirTag is attached to. They'll get notified because the tag thinks it's following them, find the tag and get rid of it.

  • Sonya P
    Sonya P

    Would this work to track my cat?

  • Kalia Bashir
    Kalia Bashir

    Does it show u a man

  • Justin Culture
    Justin Culture

    What happens if someone steals your bag? And the theif has an iPhone. Will it alert the thief of the airtag? If so, can’t the thief the just get rid of the airtag? And keep the belongings?

  • chris Lamb
    chris Lamb

    In the train situation it would potentially notify people that your bag has been forgotten and then become an easy target to steal and leave the airtag on the train

  • James_T

    Would like a flatter wallet friendly version too, even if that means compromising some battery. And then fake cards to disguise the airtag. 4g and gps connectivity airtag pro would also be great. All these things would help trying to retrieve from a thief rather than just a loss. This is good for just loss with finders people generous (unlikely) rather than theft or theft after finding (likely). The pinging compromise to tackle stalking fears features (esp if they had iPhone) unfortunately would alert a thief and hence terminate the tracking powers. Need a 3rd party to make a similar flatter device with GPS and 4g with smaller battery designed to track down a thief which is by far more likely.

  • Richard Casey
    Richard Casey

    In the UK anybody pinged by an AirTag on a train would be thinking 'Ah great a free AirTag and Rucksack'. The idea of the average Brit actively trying to contact the owner is too hilarious for words. But nice explanation of how Apple's utopian device works.

    • Lorna A
      Lorna A

      Not really. Many people are happy to return phones etc, don’t see why an air tag would be any different.

  • Danny Boahhh
    Danny Boahhh

    That would definitely fit my wallet

  • Michael Griffiths
    Michael Griffiths

    Is there a way of opting out of passively updating airtags around you? What if someone (for whatever reason) does not want to be a part of this?

    • Mats Gaupset
      Mats Gaupset

      @Michael Griffiths I see your point, but dosent it help that the people with the AirTags are opting in to being surveilled? You are not being put under serveillance by being opted into this, you’re just enabling Apple to surveil the people that have opted in. I support your skepticism of Apple I just wanna know your reasoning.

    • Michael Griffiths
      Michael Griffiths

      @Mats Gaupset Not me mate! No chance. I don't want to be part of an Apple-operated surveillance network. Apple are taking a liberty, people should opt IN, not be auto enrolled and have to opt OUT. it's the principle of the thing that really annoys me.

    • Mats Gaupset
      Mats Gaupset

      You can in settings, but why? Help out the people around you

  • Ras Maven
    Ras Maven

    Nice video. Thanks

  • Jozef Millenaar
    Jozef Millenaar

    So what if someone steals your backpack? It will notify the thief that there is an Airtag hidden in the backpack. The thief will throw away/disassemble the airtag and you’ve lost your backpack. Is this correct? Because I won’t buy it if thats the case lol

    • Zahktuthal Xalyrion
      Zahktuthal Xalyrion

      Based on the It won't notify ANYONE that it exists unless you physically grab the tag yourself and place it against your phone (or search for it on the iphone). So very likely it wont be called out by devices. Besides...trackers like these only keep honest people honest. Just like locks.

  • Hannah Campbell
    Hannah Campbell

    My grandpa has dementia & has gotten out of the house before & gotten lost. I was wondering if he could wear it in some kind of necklace. The fact that it’s water resistant helps! Because my grandma won’t remember to put it back on him after a bath. He doesn’t lay down in the water completely so it won’t ever be submerged. Idk how water resistant it actually is but guess I’ll find out! I’m absolutely getting a 4 pack!!!

  • Jemand

    Can't wait to to put this on sooo many things I never find: - girlfriend - goal in life - happiness...

  • Frederico

    Muito bom ou pelo menos mais que o relógio !

  • Shyx Guy
    Shyx Guy

    What if I lost my will to live

  • John Viera
    John Viera

    This is not going to be a stalker problem at all

  • Oh Nikki
    Oh Nikki

    Err. Do you think its okay to put airtags on cats? 😅

  • Pete Bunting
    Pete Bunting

    1:25 “airpod” lol

  • Pete Bunting
    Pete Bunting

    “The airpod turns on for the first time” ? Lol you mean airtag lmaoo

  • Jay Simons
    Jay Simons

    What about using it to track our pets?

  • Tyrae Shields
    Tyrae Shields

    A pothead like me always losing shit, this seems like a dream come true.

  • fivestar girl
    fivestar girl

    i need this for my keys so bad

  • Adnan Qader
    Adnan Qader

    How to locate your cheating gf 101

  • Unstoppable

    1:24 airpod?

  • Aaryan bhattarai
    Aaryan bhattarai

    He didnt do any review on the smart tags. I think they are much better than smart tags

  • Jorge Hernandez
    Jorge Hernandez

    In my country if they see an AirTag, they will steal it 😭

  • Epic Benjo
    Epic Benjo

    If the Air Tag is in range with a single Phone, it will update its location every 10 minutes. But I think it will update its location right away the moment another iPhone comes into range.

  • Md Liakat Hossain
    Md Liakat Hossain

    Apple got something for 29 bucks.....?! :)

  • Cary Cary
    Cary Cary

    Any concern about the increased volume of batteries that’ll likely end up tossed, rather than recycled?

    • Hood42296


  • hazen trefil
    hazen trefil

    put em in yo child's pocket

  • Kamo Gelo
    Kamo Gelo

    So you can maliciously track Android users only

  • Gregory Dim
    Gregory Dim

    Is there something similar to Lost Mode for SmartTags? Can other Samsung/Android devices passively update the location?

  • Bhavin M
    Bhavin M

    What if someone find my lost tag and remove the battery?

  • Aman Sheoran
    Aman Sheoran

    Parents will buy it to tag their kids.

  • Aman Sheoran
    Aman Sheoran

    In India people will thief my bag if they saw my apple tag . That s why it is more safe not to buy it.

  • Joseph Hernandez
    Joseph Hernandez

    Well what if people lie about the lost object being theirs so they can get away with taking it and other people think it really belongs to them or not????

  • Zy

    Soooo clean

  • Fity Bux
    Fity Bux

    1:25 "The AirPod turns on for the first time." AirPod? I thought this was about AirTags...


    Fuck Apple гавно. Я купил IPhone 12 pro за 1000 $, к которому не могу подключить клавиатуру и мышку, поскольку Apple закрыла доступ периферийных устройств к Touch Screen после прошивки 13.3.1. и невозможно играть в игры. Браво Apple. Лучше куплю Asus Rog 5 или Redmagic с которыми нет никаких проблем❗️👎

  • harsh°•_•°agarwal1

    My dad is using to find me 🤣

  • Daniel Grubb
    Daniel Grubb

    Are you tracking your property... or is Apple tracking you?

  • grumpysquid

    Key words: assembled in China

  • Alvino Lima Vaz
    Alvino Lima Vaz

    In Brazil, one JUST ONE, costs something about $80 j-j

  • Brett Fleming
    Brett Fleming

    Just another way for BigTech to collect more free information from the masses and control us while WE pay for the device! Sounds like voluntary slavery. (Bet it has a microphone in it too)

  • Mateo Botha
    Mateo Botha

    can i use this thing to find my will to live? i’ve been searching for it for years 😅

  • Okrutny

    Fun fact: Antiterrorists will help you more in finding your lost bag than this junk ;)

  • Melis

    Weird question but what if we don’t want the person to know we are actually following them, can we do something on their phone so the person isn’t notified? 😂🙈

    • MaybeThisIsMark

      That….would be a crime

  • Langino

    Are you left hander

  • Josh Brice
    Josh Brice

    Very nice review

  • Omerta McWerta
    Omerta McWerta

    PSA: don’t pick up seemingly lost bags on the train… no matter how many airtags are hanging off it.

  • rnsflores

    Just bought 4. What a monumental waste of $100. Can’t share location with family like you can all other devices that are not exclusively for tracking lol

  • Ivan Zen_Carver
    Ivan Zen_Carver

    Drone tag… brilliant! Tyvm!

  • Smooth Operator
    Smooth Operator

    What wallet is that? I like it! 👌🏼


    What if stuff has already been lost🤪

  • Off white Everything
    Off white Everything

    This is so impressive and fairly very smart

  • Raenael Kazama
    Raenael Kazama

    im so confused so if i leave my backpack at a concert event without me knowing that i lost it. how will i track it? will i get a gps located where it was at or am i relying on people iphones to find it for me?

  • r y a n
    r y a n


  • Zoe C.
    Zoe C.

    The replaceable battery alone has won me over. I’ve been using Tile’s tiles and I’ve become reluctant each year at replacing them even though they offer a discounted price for replacement.

  • Marcel Edalgo
    Marcel Edalgo

    Why don't just print out on a small paper card "if you find this item, please call"? it will save a lot of your bucks and will be easier for the founder to do...

  • Mr Quick
    Mr Quick

    there should be sticky holders to pop the disc in and out of like the pop socket attachment thing

  • OfficialNCTM

    I'm putting this on my dog lol

  • na me
    na me

    It's better to leave airtag in your bag than having it dangling outside. I'd just write a note like "my name. my phone #. please message me if you find it". Cuz leaving airtag outside might risk braking or losing it. Also, if someone wants to steal my backpack, I wouldn't want someone to know that I have a airtag in there to track them. They'd just throw that airtag away and steal my stuff.

  • Aiyo Foundation
    Aiyo Foundation

    Coming next: iPhone 15 with AM/FM Radio 📻

  • Robert Remali
    Robert Remali

    Thank you so much. Very nice review. Glad I stumbled across your channel.

  • me

    Aight, Apple has to make an Airtag the size of a credit card just like Tile's, but get this...✨thiner✨

  • A J
    A J

    Very well explained, thanks

  • Thergam albassas
    Thergam albassas

    1:53 or they can just steal it 😂😂😂😂😂

  • Poison Sockets
    Poison Sockets

    If you don’t live in the US. This product is a waste of money. More concerned with tracking your activity than finding your stuff.

  • Kevin Howard
    Kevin Howard

    i really like them. i need to buy some.

  • Tbirdtez Dean
    Tbirdtez Dean

    great demo, I like the idea that you don't have music in the background, I could hear every word you said

  • Bob Whyte
    Bob Whyte

    I think this would have to be one of Apples most useless product. If not the most useless.

  • Lindsay

    I just ordered mine today, can't wait for it

  • Vincent Ferreira
    Vincent Ferreira

    I’m surprised Apple gave you the ability to let you change the battery. Instead of saying “Ha! Sucks to suck, nerd! Throw it out and buy a new one!”

  • edrone

    Your link for airtag by dbrand is a ripoff you don't get the airtag very dissatisfied and deceiving I would change the description of your link for dbrand

  • Silver LALA
    Silver LALA

    I get mine on July 15 so I ordered the air tag protector just now hopefully that helps with the scratches

    • noriceformeplz

      I ordered mine thru Best Buy since Apple had a long wait time got mine in 4 days.. it does scratch easily I'm using the Belkin case from Apple and it has no scratch protection.. a week later its scratched up from my keys.

  • New Yardley Sinclair
    New Yardley Sinclair

    Why wouldnt a drone already have a built in location app

  • New Yardley Sinclair
    New Yardley Sinclair

    So apple has another way to track your movements. No thanks

  • Boleslaw Wolowik
    Boleslaw Wolowik

    Simply ridiculous

  • christopher CM
    christopher CM

    Assemble China???? No Thank you

  • Brallant P.
    Brallant P.

    What if I wanna put it on my bike, and the bike thief has an iPhone. “Hey btw, the owner from which you stole this from knows where you are.” 😑

  • Brallant P.
    Brallant P.

    Bruh, the main question tho. From how far does it appear on the map? Edit: because the world ain’t a happy everyone loves each other place. They ain’t just gonna see a 2k dollar laptop in a 90 dollar bag and be like “aw geez, I bet call this phone number and give that person their stuff back.”

  • Rayyan Rashid
    Rayyan Rashid

    So what if someone remove battery after stealing ?!🤥

  • Abdullah Ulwan Ammar
    Abdullah Ulwan Ammar

    marques, if our iphone get

  • D B
    D B

    So that way you’ll never be able to say “No officer, that’s not mine!…. ever again… Unless you trash your iPhone!

  • Alex Bia
    Alex Bia

    Great review thank you, thinking of getting one soon!!

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